Farmer Insights

Farmer Insights

What we did

We brought diverse agricultural producers together to talk about the future of agriculture. In these sessions, our team presented projections showing which crops are well-suited to their area’s anticipated future climate conditions and explained which variables the underlying model used to generate these results. Then we had an open conversation: what real-world issues would make these possible changes more or less likely to happen?

What we did

We brought diverse agricultural producers together to talk about the future of agriculture. In these sessions, our team presented projections showing which crops are well-suited to their area’s anticipated future climate conditions and explained which variables the underlying model used to generate these results. Then we had an open conversation: what real-world issues would make these possible changes more or less likely to happen?

Our Focus Groups

Over the past year, we have been conducting focus groups across Georgia, Nebraska, and Ohio. In each state, we held 1 focus group with farmers growing their state’s dominant commodity crops, 1 focus group with farmers growing crops outside their state’s typical mix, and 1 focus group with young farmers. In total, we held 9 focus groups.  

Each session started with a plain-language overview of the model we use to make crop projections. We were upfront that its assumptions are purposefully naïve. It is informed exclusively by changing environmental and climatic variables—by default, it holds everything constant that shapes agricultural landscapes except biophysical variables like soil type, precipitation, and temperature.

Commodity

Farmers growing dominant regional commodity crops (e.g., corn, soybean, cotton, peanut, hay).

Young

Farmers aged mid-40s or younger, representing producers planning for long-term future agricultural change

Alternative

Farmers producing niche, organic, non-GMO, or direct-market crops and using alternative farming practices.

Our Focus Groups

Over the past year, we have been conducting focus groups across Georgia, Nebraska, and Ohio. In each state, we held 1 focus group with farmers growing their state’s dominant commodity crops, 1 focus group with farmers growing crops outside their state’s typical mix, and 1 focus group with young farmers. In total, we held 9 focus groups.  

Each session started with a plain-language overview of the model we use to make crop projections. We were upfront that its assumptions are purposefully naïve. It is informed exclusively by changing environmental and climatic variables—by default, it holds everything constant that shapes agricultural landscapes except biophysical variables like soil type, precipitation, and temperature.

Commodity

Farmers growing dominant regional commodity crops (e.g., corn, soybean, cotton, peanut, hay).

Young

Farmers aged mid-40s or younger, representing producers planning for long-term future agricultural change

Alternative

Farmers producing niche, organic, non-GMO, or direct-market crops and using alternative farming practices.

What did we ask?

After sharing state-specific projections about how their state’s cropping mix could change in the coming years, we asked farmers a few core questions: 

  • Do these projections seem realistic to you? 
  • What factors do you think matter most for predicting crop suitability? 
  • What influences what you actually decide to grow? 

What did we ask?

After sharing state-specific projections about how their state’s cropping mix could change in the coming years, we asked farmers a few core questions: 

  • Do these projections seem realistic to you? 
  • What factors do you think matter most for predicting crop suitability? 
  • What influences what you actually decide to grow? 

What did we learn?

The cards below capture the factors that emerged from our first round of focus groups as particularly salient: these are the issues that, across all states, producers mentioned most often and emphasized as especially critical when considering what crops will become more or less likely in the future. 

Availability of Labor

You can’t find enough people to help on your farm.” 

Existence and proximity of market

“But right now, there’s no place to leverage sorghum.” 

Farmer adaptation

“I see a lot of small family farms that are going to specialty crops or just trying to diversify and maybe doing even the agritourism piece.” 

“We used to plant cotton in the first week of April. Now we don’t even plant it till the first week of May.” 

Future weather

“I can tell you this, if we have more heat and a little bit more precipitation, I will be less inclined to plant sorghum as I will corn” 

Commodity prices received

“If you can’t make it pencil on paper for what the commodity prices are, you’re not going to be able to make any money. You’re just going to lose.” 

existing machinery

“You cannot sell a cotton picker right now… I have a million dollar machine sitting there… you are locked into growing cotton.”  

Federal commodity supports

“We gotta remember, government policy is a huge driver. Yeah, we shifted from the 70s to farming fence row.” 

Cost of inputs

“Land prices are astronomical. That’s kind of the biggest cap on that. Just cost, cost and land.” 

Existing infrastructure

“If you had a way to process it, I think that millet would do a great job.” 

Future technology

“You know, we develop products to protect the crops that we grow, yeah, put pivots on dry land.” 

Inherent characteristics of different crops

“Peanuts tend to do decently well in sandy dirt too.” 

What did we learn?

The cards below capture the factors that emerged from our first round of focus groups as particularly salient: these are the issues that, across all states, producers mentioned most often and emphasized as especially critical when considering what crops will become more or less likely in the future. 

Availability of Labor

You can’t find enough people to help on your farm.” 

Commodity prices received

“If you can’t make it pencil on paper for what the commodity prices are, you’re not going to be able to make any money. You’re just going to lose.” 

Cost of inputs

“Land prices are astronomical. That’s kind of the biggest cap on that. Just cost, cost and land.” 

Existence and proximity of market

“But right now, there’s no place to leverage sorghum.” 

Existing infrastructure

“If you had a way to process it, I think that millet would do a great job.” 

existing machinery

“You cannot sell a cotton picker right now… I have a million dollar machine sitting there… you are locked into growing cotton.”  

Farmer adaptation

“I see a lot of small family farms that are going to specialty crops or just trying to diversify and maybe doing even the agritourism piece.” 

“We used to plant cotton in the first week of April. Now we don’t even plant it till the first week of May.” 

Federal commodity supports

“We gotta remember, government policy is a huge driver. Yeah, we shifted from the 70s to farming fence row.” 

Future technology

“You know, we develop products to protect the crops that we grow, yeah, put pivots on dry land.” 

Future weather

“I can tell you this, if we have more heat and a little bit more precipitation, I will be less inclined to plant sorghum as I will corn” 

Inherent characteristics of different crops

“Peanuts tend to do decently well in sandy dirt too.”